The unspoken tax of running your business in your head
The founder is the operating system for most growing businesses. Every decision that lives only in the founder's head is a tax on the future. What that tax looks like.
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// Topic · Growth Engineering
Growth Engineering
Essays on growth engineering — building connected systems that turn marketing strategy into operational infrastructure.
The 6 hidden costs of "we'll figure it out as we go"
"We'll figure it out as we go" is the most expensive operating model in growing businesses. Six hidden costs that show up by year three, and why most owners never see them.
The 30-minute weekly review every business owner should be running
Most weekly reviews are activity reviews. The one that compounds is a signal review. The 30-minute version, what to look at, and what to skip.
How to actually start with growth engineering
The biggest mistake is treating growth engineering as a giant transformation. The right way to start: pick one thread, engineer it end to end, let it pull the rest into shape.
The first move when your business feels stuck (it's not a new hire)
The reflex when growth stalls is to hire. The right first move is almost always a question. What to ask, what to wait on, and why hiring against the wrong diagnosis sets you back.
Marketing agency, fractional CMO, or systems consultant: which do you actually need?
Three categories. Three different problems they solve. A field guide for business owners who can tell something is off but cannot tell which kind of help fits.
Production mentality vs systems mentality
Most business leaders are exhausted from producing. The ones who break through stop pushing harder and start designing the thing that produces on its own.
Marketing operations is not growth engineering
Why hiring a great marketing operations person didn't fix your pipeline. The difference between operating the system you have and designing the one your business actually needs.
What is growth engineering?
If you suspect more marketing isn't going to fix it, this is the essay that names what's actually changed. What growth engineering is, what it isn't, and how to think about it.
How AI changed what 'marketing' actually means
Production used to be the constraint. Now production is infinite and the constraint is clarity. A field note on what shifted and what marketing teams keep getting wrong.
The five stages of growth maturity
Where is your business actually operating right now? Foundation, Visibility, Automation, Intelligence, or Agentic. The diagnostic that names which stage you have earned.