Every decision you avoid gets made anyway
Leadership teams think deferring a decision keeps the option open. It does not. It hands the decision to whoever hits it next, and each of them will answer it differently.
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// Topic · Studio Notes
Studio Notes
Working notes from inside Blue Circle Creative. What we build, why, and what we learn along the way.
What busy companies look like vs what growing companies look like
From inside, busy and growing feel similar. From outside, they look nothing alike. Eight patterns that separate the two, and the cost of mistaking one for the other.
Why your marketing feels busy but your pipeline doesn't grow
Your team is doing more than ever. The number is moving less. Both are usually true at the same time, and the reason has almost nothing to do with the marketing itself.
What "marketing isn't working" actually means
When a CEO says marketing isn't working, they almost always mean something other than marketing. Here is what they usually mean, and how to tell which version is yours.
Three signs your business has outgrown its operations
Three symptoms you will recognize when your business is about to plateau. Leadership disagreement, founder-as-engine, and activity without compounding. From a decade of pattern recognition.